Mike worked in Lisbon and London as football choreographer on this campaign all aimed at getting more girls into playing the beautiful game.
Check out the ad here...
"I've always been an advocate of girls football so this campaign was especially rewarding for me to work on. The director Kibwe Tavares was great to work alongside and the whole team really put everything into it to bring the commercial to life. I was really impressed with the standard of the players and let's hope that more and more girls get into playing the game!"
Recent shoots have been a mix of social media campaigns and more adidas ads with Paul Pogba.
The next few weeks will include a big campaign to help promote football for girls & women as well as a football film project to be filmed in Holland.
"The adidas jobs have been great to work on as usual. Pogba and the other star players are really delivering on set and the Tango squad linked with adidas are a cool bunch of guys! I'm looking forward to filming in Portugal and Holland in these coming weeks for two different clients- one being the football film. As usual, Select Sports Artists are providing the talent for many of the shoots".
To view one of the latest Adidas commercials with Paul Pogba click this link
Mike & the Select Sports Artists team were part of the creative process in bringing this latest adidas commercial to life.
Marc Cumberbatch joined Mike on the choreography team which led on all the action. Select Sports Artists provided almost all of the talent for the shoot which included: Little Sol playing the young Pogba and Efeme playing the 16 year old Pogba. Street player Jack Downer performed the 'Pogboom' skill and our footballers performed as doubles and opponents for the match section.
"This was a brilliant shoot to work on. We had the challenge of finding the best young players to match for Pogba which we did with little Sol who was outstanding on set. Efeme was the perfect choice for the 16 year old as he looks so much like Pogba. Pogba himself is a very friendly guy and full of creative skills. I'm very pleased with the final result"
Watch the ad here:
Mike and the Select Sports Artists team have been working on two separate adidas projects throughout Spring this year, filmed in Turin, Manchester, Madrid, Barcelona, Munich, London and they are now released to view online.
Director of the 'Blah Blah Blah' campaign Rollo Jackson gave his feedback following the shoot:
"Mike was an invaluable asset to our production. Not only was he great at getting his head around a multi-country multi-format idea, he also had an existing rapport with many of the players. Mike was discreet, professional and adaptable. He dealt with last minute production changes, player injuries, the weather and my own requests very patiently and willingly. He took the time to understand exactly what I needed - and then work very quickly under pressure and adapt at the last minute. I look forward to working with him and his team again!"
Check out the images and the links to the ads:
Blah Blah Blah
First Never Follows
Mike has has just returned from Mexico City working with Barcelona legend Carles Puyol for Heineken.
View the commercial here https://m.youtube.com/watch?v=WoCy1F6DqQ4
"It was a first for me to work for Heineken and the same with Puyol and Mexico. I tried to make good use of the set for Puyol's scenes and I was impressed with his skill level in performing the moves- especially considering that he was known for being a very tough defender rather than a skills expert. The guys doing the edit had to get it done very quickly so with more time they could have fine tuned things a bit but overall I think the football scenes have come together well. Puyol had to wear my own adidas trainers for the shoot so I'm sure these helped with his moves ;) I had a good chance to talk to Puyol about his experiences in football and his Champions league predictions. I found him to be a very friendly and decent guy"
Mike and the Select Sports Artists team have been working throughout Europe constantly this year on adidas projects: Berlin, Munich, Manchester, Turin, Paris and Madrid.
Here's one we prepared earlier: 'Boss Everyone'
"It has felt like I've been living in airports lately but as always, it is great working with the star players on the shoots. We have done a series of photo shoots and the 'Boss Everyone' campaign we worked on at the end of last year with a number of talented young players from Select Sports Artists has just been released"
Select Sports Artists has recently rebranded and the new site is on the way. Mike and his team of sports men and women are already being lined up for a number of shoots this month and next in the UK and various parts of Europe.
To see some of the initial drafts of the new SSA websit just click the header above.
Mike & the Select Sports Artists team are currently casting for new footballers & sportsmen & women to join their books for sports ads.
With more adidas projects being lined up for this side of Christmas, the team are preparing to choreograph & provide the best in the business for all TV & print campaigns.
"With the Euros coming up next year, myself and my team at SSA felt that it was important to get more of the best available talent on our books so we have been researching & casting to find the best around. I'll be busy with more shoots in the coming weeks & will look forward to a bit of a rest at Christmas."
To see some of the behind the scenes images from recent shoots just click the header above